SportBusiness.com

Real Madrid has highest brand value in Europe

Real Madrid is the ranked top of Top 25 Ranking of Europe's Most Valuable Football Associations according to research from BDO Consulting.

With a brand value of €1,063 million, Real Madrid is the only association with a brand value which exceeds €1 billion. Second place, with a brand value of €948 millions, is FC Barcelona and third is Manchester United.

The ranking is based on research, which determines brand value using current and future income flow and expert opinion.