The agreement brokered by the Sportfive agency includes the supply of soft (non-alcoholic) drinks, advertising promotions in the club’s stand, the Commerzbank Arena and special promotions for fans.
"Eintracht has enormous appeal and charisma in the region. More than 26,000 season tickets are splendid proof of this," said Thomas Kohlmorgen, managing director of Getränkeindustrie Main-Taunus Gmbh & Co. KG, a subsidiary of Coca-Cola Erfrischungsgetränke AG
Coca-cola has had a longstanding interest with football in Germany, partnering with the German Football Federation for over 25 years.
