SportBusiness.com

Venus in vogue as she serves up fashion line

Tennis sensation Venus Williams has teamed up retailer Steve & Barry’s to launch what is being billed as the ‘largest fashion collection by a female athlete’.

The collection, called EleVen by Venus Williams, will get a high profile debut when she wears the signature item in the line – the V-Court court shoe - during next week’s US Open.

The full 120-piece range includes gear for both and off the court.

EleVen will be sold exclusively at Steve & Barry's stores in US from November.

sportbusiness.com