The distribution was secured by the PITCH INTERNATIONAL agency, appointed on behalf of ERC, the Heineken Cup organisers, to manage the sales and distribution of its rights.
Deals include the recently announced agreement with ESPN covering the regions of Latin America, Australia, New Zealand, Middle East, Israel, Africa, and English speaking North Africa. Setanta, in North America, have also reached an agreement.
PITCH INTERNATIONAL said the competition will be broadcast in several new territories including the Czech Republic, Hungary, Slovakia, Romania and Greece.
