Sponsorship & Marketing
Business

American Suzuki has signed a three-year, $1.5 million deal with the Downtown Athletic Club (DAC), the presenter of the Heisman Trophy, to become the chief sponsor of the award. The trophy is awarded to college football's top player.
Events

Lucozade Sport, has signed as the Official Sports Drink Supplier to the 1999 London Triathlon, which takes place on 19th September at the Royal Albert Docks, London.
Business

Three companies are battling out for the right to take over from Texaco as the #5million-a-year ($7.2m/?8.1m) sponsor of ITV?s Formula One coverage in the UK.
Events

KirchMedia has reached agreement with a group of Korean broadcasters for the domestic broadcasting rights to the 2002 and 2006 World Cups in a deal believed to be in the region of $55-60million (?60.63-66.14m).
Business

The New England Patriots have awarded Pepsi the exclusive soft drink pouring rights at CMGI Field as part of a new ten-year partnership agreement.
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Business

Sportsworld Media Group, the London-based sports marketing group, has finalised its $3m (?3.4m) acquisition of Uplink Sport, New Zealand?s largest independent producer of sports programmes.
Sponsorship & Marketing

Global sports marketing company Octagon has formed a strategic marketing partnership with the sports performance enhancement company LPG.
Sponsorship & Marketing

UFA Sports has extended its deal with the Slovenian Football Association to act as the marketing agency for the worldwide TV and advertising rights for all matches involving the national team.
Business

Dick Pound has been persuaded to stay on as chairman of the World Anti-Doping Agency (WADA) despite earlier claims he would resign from the post following his defeat in the race to be president of the International Olympic Committee (IOC).
Business

Turner Sports Interactive and animation development company SportsBlast have signed a deal to launch a new animated series based on professional stock car racing.
Business

UK sports promoter and manager Barry Hearn has become chairman of the Professional Darts Corporation (PDC).
Business

The ATP, the governing body of the men?s professional tennis circuit, has launched a new business and marketing strategy following the demise of ISL Worldwide, the rights holders since 2000.
Events

Go Racing, the media consortium run by UK broadcasters Channel 4 and BSkyB and track owner Arena Leisure, has hired its first marketing director just a few weeks after it agreed a #387m ($545m) ten-year multimedia racing rights deal with the British Horseracing Board and the Racecourse Association.
Media

UK terrestrial broadcaster ITV has hired design consultancy FutureBrand English & Pockett to create the brand and on-screen identity for the new ITV Sport Channel scheduled for launch on August 11.
Business

After a week of accusations and counter accusations, the FIFA ISL/ISMM crisis took another turn at the weekend with the revelations that ISL/ISMM had received a Sfr277m($155.9m) syndicated loan in 1999 from Swiss bank UBS and that FIFA withdrew support for a Sfr700m($349m) bond issue that the bankrupt marketing agency was hoping to help keep itself afloat.
Business

e-comsport Group plc, the Alternative Investment Market (AIM)-listed sports marketing business, has announced a loss for the year ended 31 December 2000 of #4.5m ($6.41m).
Business

A meeting of the G14 group of top European soccer clubs has failed to agree criteria for the admission of new clubs, reports sportbusiness.com soccer writer Simon Banks from Milan.
Media

Swiss marketing firm ISMM has been declared officially bankrupt after French media giants Vivendi Universal pulled out of a possible takeover, soccer's world governing body FIFA has confirmed to sportbusiness.com