Sponsorship & Marketing

English soccer giant Manchester United has formed a `co-marketing venture? with the US? World Wrestling Federation.

The World Anti-Doping Agency will locate its permanent headquarters in Montreal, with the aim of improving the credibility and effectiveness of its war on the use of drugs in sports.

The Malaysian Hockey Federation (MHF) is hoping to raise US$3 million (?3.29m) in sponsorship for the 2002 World Cup.

The National Hockey League wants to use next year's Olympics to shine more light on their sport but the six seeded national teams taking part have precious little time to prepare.

The Copa America outstripped the Superbowl and World Series amongst American Hispanics according to research out on Sunday.

Tom.com, the media and advertising company controlled by Hong Kong businessman Li Ka-Shing, has won the broadcast and advertising rights to China?s national basketball league, adding to its portfolio of Chinese volleyball, table tennis, rowing and college soccer rights.

Real Madrid soccer club president Florentino Perez has pledged to set up an investigation into $1.84 million that went missing under the club's previous administration.

Heineken is to use its sponsorship of the Athens 2004 Olympic Games by creating a major superstore in the host city.
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Manchester-based advertising agency Huet and Company has become the official marketing partner of English Premier League soccer club Everton.

English Premier League football club, Everton has appointed its first direct marketing agency, Huet & Company, with the aim of boosting the club?s fan database by over 140,000 names.

FIFA says it will confirm within the coming weeks if it will recruit a new marketing agency to help sell sponsorship for the 2002 World Cup, following the collapse of the ISMM Group.

Brazilian drinks giant AmBev said it had taken over from Coca Cola as the sponsor of the Brazilian soccer team with an 18-year contract that would cost the firm $180m.

The ever-increasing cost of sports rights is forcing potential bidders to look at new ways to raise money, according to broadcast analysts responding to the merger of RTL Group, Vivendi Universal and Groupe Jean-Claude Darmon.

The ATP says it can now implement plans for its future following the demise of the ISMM Group.

A Canadian company wants to blow the whistle on fake sports mementos, trying to crack down on fouls that cost the sports memorabilia market an estimated $600 million a year.

Arsenal's bid to stop a street trader selling unauthorised merchandise has been referred to the European Court of Justice, in a case that threatens sports clubs' revenues from branded products.