Sponsorship & Marketing

Top US advertising and radio giant Clear Channel Communications Inc, owners of the SFX Sports Group, has agreed to acquire outdoor media and broadcasting company Ackerley Group Inc in a stock deal worth about $495 million (B

Adidas, the world's leading soccer brand, has signed with the Argentinean Football Federation (AFA) to equip the Argentinean national team on the road to the World Cup finals in 2002.

Australian soccer club Wollongong Wolves is on a collision course with Soccer Australia and their television partners, Channel 7, as they attempt to resurrect the most lucrative sponsorship deal in the club's history.

General Motors (GM) is transferring its sponsorship of the PGA Championship and the Ryder Cup to Cadillac.

The decline in dot coms and the economic set-backs within the telecoms industry has severely dented the sectors’ sponsorship spend, according to a new report.

Australia's National Basketball League is set to go through this season without a naming-rights sponsor.

IOC President Jacques Rogge (pictured at SportBusiness 2001) and his former rival Dick Pound have held peace talks in a Parisian hotel – opening the door for Pound to resume a high ranking role with the Olympic organisation.

Sportbusiness.com will be reporting from Moscow this morning, giving you up-to-the-minute news on the decision as to who will replace Juan Antonio Samaranch as the next president of the International Olympic Committee.

The following are pen pictures of the five candidates seeking to take over from Juan Antonio Samaranch when he retires after 21 years as president of the International Olympic Committee (IOC) on Monday.

Olympic leaders, having awarded the 2008 Games to Beijing, have switched their attention onto who will be the successor to Juan Antonio Samaranch as IOC president.

English Premier League football club, Everton has appointed its first direct marketing agency, HuC)t & Company, with the aim of boosting the club’s fan database by over 140,000 names.

European car manufacturer Opel is soccer fans’ preferred shirt sponsor, according to a new survey.

Australia and New Zealand may lose the 2003 World Cup to France because of arguments with the International Rugby Board (IRB) over television rights and profits, according to media reports.

Newly elected International Olympic Committee (IOC) president Jacques Rogge was left with no time to savour his triumph as he faced a daunting start to his eight-year term of office.

Australia rejected on Tuesday a newspaper report that Australia and New Zealand might lose the 2003 World Cup to France because of arguments with the International Rugby Board (IRB) over TV rights and profits.

English soccer club Crystal Palace is trying to establish a partnership with Walt Disney World to become the entertainment giant's official football club.