Sponsorship & Marketing

Yet another South American soccer tournament is in danger of disappearing as doubts arise about the participation of Brazilian teams in the Copa Mercosur 2002.

Latin American sports network PSN has entered into a strategic partnership with The Weather Channel’s subsidiary in the region.

Scottish Gas has become an official partner of soccer’s Scottish Premier League (SPL).

Angelos Kotonou, the founder of sports marketing business e-comsport group has resigned from the board as a legal action filed against the former chief executive continues.

UEFA has issued a statement in response to the European Commission’s objections to the way that it sells television rights.

England’s Institute of Football Management and Administration (IFMA) has a new chairman.

The Association of Tennis Professionals (ATP) has hired the chief executive of advertising giant WPP and the chairman of Australian telecommunications company Telesra, to help sell its marketing and media rights following the collapse of its former commercial partner, ISL

Sportswear giants adidas and Nike are soccer fans’ preferred soccer sportswear, according to a new survey.

Wolff Olins, the UK-based international brand consultant, has been bought by marketing services group Omnicom for an undisclosed sum.

FIFA President Sepp Blatter has stated that the fallout from the collapse of ISL, FIFA's marketing partner for more than 20 years, was not as bad as was perceived. Speaking at a news conference during a visit to Vietnam on Sunday, Blatter stated that there were no dangers to the staging of the 2002 World Cup finals in Japan and South Korea.

SFX's marketing consultancies are to consolidate under the CMI brand name to create what the company calls an “integrated lifestyle marketing agency.”

The Fox broadcast and cable networks have inked a $90 million advertising and marketing deal with giant Tricon Global Restaurants, owner of such fast-food chains as Kentucky Fried Chicken, Pizza Hut and Taco Bell.

Sportinglife.com, the sports news website, has signed a five figure, three month sponsorship deal with UK-based building society Cheltenham & Gloucester

Mobile phone giant Vodafone is winning the corporate sponsor battle thanks to its £30 million ($42 million) branding deal with English Premier League soccer club Manchester United, according to London-based brand-building public relations firm Propeller Direction.

US broadcaster NBC has announced that it has sold 90 percent of its allocated advertising inventory for its coverage of the 2002 Winter Olympic Games in Salt Lake City.

Latest figures from research group Webmergers indicates that there will be further casualties in the dotcom sector, as the crash rate shows no sign of slowing down.