Sponsorship & Marketing
Euroleague figures rise
Premier European basketball league the Euroleague has reported another surge in attendance figures, with total numbers up more than ten percent on the previous season.
Survey shows sport interest in decline
Soccer remains the only sport in the UK which has continued to see a rise in interest from TV audiences, according to a major poll conducted by Mori.
Dentsu teams up with ProEvents
Asian soccer promoter and marketing consultants ProEvents Management has teamed up with Japanese advertising agency Dentsu as its exclusive strategic partner to develop all European soccer club business in the region.
Magyar quits FIFA Marketing
FIFA Marketing chief executive, Patrick Magyar, has resigned – confirming weeks of speculation within the industry about his position.
Clubs’ selection headache
English soccer's leading Nationwide League clubs are missing out on millions of pounds each season because they lag behind other businesses in selection, recruitment, training and staff retention practices, according to a recruitment company survey.
Just the ticket for Broncos
UK rugby league team the London Broncos has signed a ticketing deal with online solutions provider ts.com.
Motorsport unit’s $12m boost
Financially-troubled Octagon Motorsports has come out fighting, vowing to spend £7.5m ($12.10m/EUR11.26m) on its UK race circuits.
CPLG’s new strategic partner
European licensing giant CPLG, which recently signed as the exclusive licensing partner of the English Football Association, has announced a strategic alliance with brand development specialists Mycroft International.
GM signs NASCAR extension
General Motors has signed a three-year deal with Richmond International Raceway to continue sponsoring both of the track's NASCAR Winston Cup Series races.
Jordan still number one
He may be past his best, but the power of Michael Jordan in the sports arena remains second to none after a Harris Poll found he remained the US' favourite sports star.
Betfair gets Connexus
UK betting exchange Betfair has hired Connexus Group to oversee elements of the company’s strategic marketing activities.
NTT Com joins Euro 2004 sponsors
Japanese technology firm NTT Com has signed up as the official IT partner to the Euro 2004 tournament to be held in Portugal.
Eurosport tunes in to CART
Building on its European expansion plans, US motor racing series CART has signed a broadcast rights deal with Eurosport.
NFL hitting UK targets?
The results are in on the NFL's attempt to encourage interest in the Super Bowl amongst UK sports fans.
Clarke is TaylorMade
Golf equipment brand TaylorMade adidas has added Irish golfer Darren Clarke to its client list.
Jardine gets bought out
Sports PR agency Jardine Communications has been acquired by the event and sponsorship specialist Global Marketing Communications.
Falconhead buys up MTN
Falconhead Capital, the private investment firm which counts sports marketing agency IMG amongst its strategic partners, has acquired satellite-based communications firm Maritime Telecommunications Network (MTN).
Shake’s Flame grows
Digital sports marketing business Shake Sports has acquired a 51 per cent stake in design agency Flame on Productions for an undisclosed fee in a move to further expand its creative offering to the b2b sports sector.