Sponsorship & Marketing

Aussie Rules team the Melbourne Demons has appointed a new chief executive officer.

Leading snooker player Ronnie 'The Rocket' O'Sullivan has potted a new five-figure sponsor deal which will see him carry branding on his arm - a first for the sport.

Asian soccer promoter and marketing consultancy ProEvents Management has been appointed the exclusive regional marketing partner to Italian Serie A giants Inter Milan.

Spa, the Belgium Grand Prix dropped from the Formula One calendar due to its government's ban on tobacco advertising, could be returning to the Grand Prix circuit next year.

Reebok says its $4m (EUR3.7m) advertising spot during television coverage of last weekend’s Super Bowl has already paid for itself.

Martha Burk (pictured), who is leading an effort to get women admitted to the Augusta National Golf Club, has lent her support to the union representing players in the WNBA.

English Premier League soccer club Fulham has secured a deal with Sportev to create, operate and market its broadband channel.

The FIBT - the international governing body for the sports of bobsleigh and skeleton - has clinched a sponsorship deal for its Bobsleigh World Championships in Winterberg, Germany.

One of motor sport’s longest-running sponsorships will end this season with ConocoPhillips announcing that its 76 brand of gasoline will no longer be the official fuel of NASCAR.

Hanjin Shipping has renewed its partnership agreement with the Mild Seven Renault F1 team.

The NBA's New Orleans Hornets says its entertainment-based marketing campaign is bringing people through the turnstiles this season.

FIFA president Sepp Blatter made good on promises to open up the organisation to media scrutiny when he staged the first of a number of special round tables with journalists.

UEFA has selected four European stadiums for further research into the possible future use of artificial turf playing fields for UEFA competition matches.

Live Aid pioneer Bob Geldof has emerged as the unlikely figure who could prompt the England cricket team to boycott playing its controversial World Cup game in Zimbabwe.

Wireless communication firm Verizon Wireless has entered into an exclusive, long-term, multi-million dollar major sponsorship agreement with the NHL's Chicago Blackhawks, NBA's Chicago Bulls and the United Center.

FIFA has signed its latest official partner for the 2006 World Cup in Germany.

Action sports star Shaun White has signed an exclusive representation deal with IMG’s X Sports Division.

RPMC Europe, the entertainment marketing agency which last week signed a six-figure hospitality deal to breathe new life into the VIP service on the World Rally Championship circuit has explained to sportbusiness.com some of its strategy for the current season.