Sponsorship & Marketing

The UK’s Lawn Tennis Association has a new marketing chief as it unveiled a new marketing strategy.

Sports brand adidas has reported a 5 percent sales improvement in its latest financial figures.

Visa has extended its sponsorship of the National Football League (NFL) through until 2010 after agreeing new contract terms.

Telstra has renewed its sponsorship deal with the Australian Olympic Committee (AOC), extending the association to 16 years.

Octagon has given further proof of a willingness to offload its assets after it announced the sale of action sports franchise the Gravity Games to US broadcaster Outdoor Life Network.

The FIM Speedway Grand Prix Series has unveiled anti-corrosion specialists Pava as the new title sponsor of the 2004 FIM Norwegian Speedway Grand Prix.

ICC Development International, the commercial arm of the International Cricket Council, has reached an agreement with marketing firm Sportsbrand Media Group to distribute a TV magazine show.

Swiss marketing agency Infront Sports & Media has signed an exclusive merchandising deal for the IIHF World Championship.

Japanese giant Suzuki has extended its relationship with Benfield Sports International (BSI) to act as its exclusive sponsorship agents for its MotoGP racing team, for the seventh consecutive year.

UK Athletics has signed a deal with business supplies brand Ricoh – enhancing its existing deal for televised events.

The LPGA has announced a batch of internal promotions in response to the growing success of the ladies golf governing body in the US.

Research consultancy Sports Marketing Surveys has launched an internet tool designed to help brand owners, agencies and properties seeking sponsorship to significantly speed up their research process.

A major marketing workshop to enhance ticket sales for European basketball’s Euroleague concludes today – with participating teams saying the effort is paying off.

US teen soccer sensation Freddy Adu has signed a two-year endorsement deal with Sierra Mist, one of Pepsi-Cola’s brands.

Sport marketing consultancy IraqiSport has signed an agreement with ICTAS, the precursor administration to the National Olympic Committee of Iraq (NOCI), to assist in the development of sport and the management of rights and other commercial interests.

Electronics firm Canon is set to sign up as the latest major sponsor of the UEFA Champions League, according to reports – with talks well advanced to fill the other remaining sponsorship slot.