Sponsorship & Marketing

Tickets for the Chicago Cubs have sold in record numbers after going on sale – with more than half a million sold on day one.

Budweiser has signed a deal to become official beer sponsor of the Turin Winter Games in 2006.

The PGA Tour has poached Thierry Pascal, vice president of broadcasting for Parallel Media, as its new director of international television.

Home appliance brand Whirlpool Europe has signed a deal to become premier sponsor of the WTA Tour in Europe, in a major multi-million dollar, multi-year deal.

The former head of communications at British Eurosport has quit to join consultancy MEC:Sponsorship.

NASCAR’s marketing men have, it seems, pulled off another coup, after a film based around the sport enjoyed success with the critics prior to opening across the US tomorrow.

The new look Champ Car series has unveiled a new race for South Korea – and a new cable TV deal.

Champ Car driver AJ Allmendinger has signed an endorsement deal with energy brand Red Bull.

Tickets are selling fast for the second SportAccord, the international sports convention taking place in Lausanne in May – during which the IOC will announce the shortlist of cities bidding for the 2012 Games.

Adidas says it is banking on a glorious summer of sport to boost its brand – while Nike is predicting a bumper profit, as the two sportswear giants reveal their latest financial positions.

A new sponsorship consultancy has been set-up – created following a comment made in our sister publication SportBusiness International.

Sport website publisher Fast Web Media has expanded its team by recruiting Julie Fisher as director of sales.

LG Mobile Phones has extended its sports sponsorship portfolio in the US with a new deal to sponsor the NBA’s New Jersey Nets.

Benfield Sports International (BSI) – rights holder of the FIM Speedway Grand Prix Series – has been nominated for a top sponsorship award in Sweden.

Sponsorship evaluation company S-Comm Australia has scored a hat-trick with all three major football codes using its exclusive research tool.

The finance director of the English Rugby Football League (RFL) has praised the management of clubs after Featherstone Rovers emerged from a period of administration.