Sponsorship & Marketing
Webb-Jenkins gets marketing job
High net worth property investment firm Active Asset Investment Management (aAIM) – which handles a number of sport stars - has appointed a new marketing director.
Hammonds strengthen sports side
UK law firm Hammonds has appointed two partners from Olswang: EU and competition law partner, Alasdair Bell, and sports and advertising/marketing law partner Louise Quinn.
IMG signs execs
IMG has appointed two veteran sports marketing executives as it expands its sales and marketing staff.
STW signs S-Comm
Sponsorship and evaluation firm S-Comm Australia has signed a deal with STW Sport and Events group.
WNBA gets active with sponsor
The WNBA has signed a major multi-year marketing partnership with sportswear company the Russell Corporation.
Minister joins QSi line-up
The French government’s Minister for Sport, Jean-Francois Lamour, has become the latest heavy hitter to speak at a major sports conference taking place in Qatar next month.
Beer signs hockey sponsorship
Beer brand Labatt Blue has signed a three-year exclusive sponsorship deal with USA Hockey and USA Hockey InLine.
WPP unveils Performance
The new WPP sponsorship agency joint venture, created through an alliance between MindShare and Global Sportnet, will be called Performance Sport & Entertainment.
Octagon wins Socceroos deal
Octagon UK has been appointed by the Australian Soccer Association (ASA) to manage the Socceroos forthcoming international friendly against South Africa in London next month.
WWE takes control
World Wrestling Entertainment (WWE) has signed a new video games deal.
Fox teams up with Sportvision
Interactive sports marketing and technology firm Sportvision has recruited Tom Fox, senior vice president of sports marketing at Gatorade, to its board of directors.
NFL cap fits for Gatorade
The NFL has signed a big extension to its existing sponsorship deal with drinks firm Gatorade – and unveiled details of next season’s salary cap.
LeBron’s big bucks bubbles
NBA sensation LeBron James has signed a new multi-million dollar endorsement deal.
Subaru extends IMBA deal
Motor manufacturer Subaru has extended its partnership with the International Mountain Bike Association (IMBA).
KHP boosts Bahrain GP
More than 20,000 people attended a special festival in Bahrain to mark the countdown to the staging of the Middle East’s very first Formula One Grand Prix.
Lexus drives golf deal
Luxury car firm Lexus has signed a five-year sponsorship deal with golfer Peter Jacobsen.
SRI collapse boosts rivals
Artificial turf firm Avery Sports says it expects no adverse effects from the recent bankruptcy filing of rival firm SRI Sports.
Japan shock as FIFA host
FIFA has confirmed the host nation for the return of its controversial Club World Championship – and totally reversed previous announcements stating it would be held in the CONCACAF region.