Sponsorship & Marketing
Events

The IOC is set to start examining a shortlist of possible new marketing directors this week.
Events

Talks for a major new TV contract for the SANZAR rugby nations – South Africa, Australia and New Zealand – have begun.
Sponsorship & Marketing

IMG and the European Tour have agreed the 2004 HSBC World Match Play Championship is to become an officially sanctioned tournament on the European Tour international schedule.
Media

A new branded soccer tournament is set to be rolled out across the world, should its first event this summer go to plan.
Business

Sportswear brand Russell Athletic has become an official partner of tennis’ Australian Open.
Sponsorship & Marketing

Rick Dudley, CEO of Octagon Worldwide, has told sportbusiness.com there is no drama, and no cause for concern within the sports marketing giant, despite the latest reshuffle at CSI.
Media

TWI has signed a deal to license all non-UK rights on content from English Premier League club Chelsea's various dedicated channels.
Business

The European Sponsorship Association (ESA) has teamed up with the SportBusiness Group to produce a series of four reports to help boost a return on sponsorship investment.
Business

English Premier League club Birmingham City has extended its sponsorship deal with brewers Carlsberg in a new multi-million dollar contact.
Sponsorship & Marketing

Choice Hotels International has signed on as the exclusive hotel category advertiser in NBC's coverage of this summer’s Olympic Games.
Business

Key figures on the women’s professional golf circuit have gathered in New York for the inaugural World Congress of Women’s Golf.
Sponsorship & Marketing

Octagon CSI chief Karl Bistany is set to quit the company, sportbusiness.com can exclusively reveal, in yet another major shake-up to hit the marketing giant.
Media

Officials from the Dutch Eredivisie say they are delighted at the response to the tender process for the league’s mobile rights.
Business

UEFA will meet with club chiefs next week to discuss whether it should force teams to take part in FIFA’s reborn Club World Championships.
Business

The NBA’s Boston Celtics has signed a multi-year deal for risk management services.
Sponsorship & Marketing

IMG has selected the creative services firm it wants for this year’s Bank of the West Beach Games and the Honda US Open of Surfing.
Sponsorship & Marketing

FIFA has confirmed detailed plans for the return of the Club World Championship – and announced a $15m prize pot.
Business

UEFA’s Executive Committee will tomorrow announce the winner of the marketing agency for the Champions League in what will be a straight fight between Sportfive and long-time partner TEAM Marketing.