Sponsorship & Marketing
Celtics sign risk deal
The NBA’s Boston Celtics has signed a multi-year deal for risk management services.
Propaganda gets IMG deal
IMG has selected the creative services firm it wants for this year’s Bank of the West Beach Games and the Honda US Open of Surfing.
FIFA unveils CWC plans
FIFA has confirmed detailed plans for the return of the Club World Championship – and announced a $15m prize pot.
UEFA set for agency deal
UEFA’s Executive Committee will tomorrow announce the winner of the marketing agency for the Champions League in what will be a straight fight between Sportfive and long-time partner TEAM Marketing.
Transat panel set for PR judging
The judging panel for a media award to be presented in this year’s sailing race The Transat, has been confirmed.
LeFevre skates off
The executive director of US Figure Skating, John LeFevre, has confirmed he is to step down from the role later this month.
STG steers in the right direction
The Sports Technology Group plc (STG), which produces a computerised sports management system to identify and develop rising stars, has appointed agency Navigator as its new marketing partner.
Wilson blasts ICC
The former chairman of the England & Wales Cricket Board’s (ECB) marketing advisory committee has issued a stinging rebuke to the ICC on its position on cricket and politics.
Doh! Drink promo gets canned
It sounded like a deal made in Homer Simpson heaven; an NHL team offering free beer for new season ticket holders – but a storm of protest has led club chiefs to scrap a repeat of the promotion.
PM warns against Games price hike
The Prime Minister of Greece has issued a warning to traders in the country not to whack up prices as the Olympic circus rolls into Athens.
Owen signs £15m Umbro deal
England and Liverpool soccer ace Michael Owen has signed a massive new 15-year deal with sports giant Umbro – worth an estimated £1m per year.
Exclusive: Reds’ matchmaker
sportbusiness.com can today exclusively reveal the sports marketing company behind the £65m cash investment in English soccer club Liverpool.
Wheeler joins CPG
Former Octagon executive Matthew Wheeler has become the new executive chairman of brand licensing agency Copyright Promotions Group (CPG).
Formula Woman applies brakes
The organisers of a new women’s motorsport series in the UK have delayed the start of the season.
IMG denies sale claims
IMG chiefs have blasted a report claiming the sports marketing giant is in talks with a potential new buyer, saying such speculation was ‘100 percent false’.(IMG co-CEO Alastair Johnston pictured).
Brands get tracking aide
Sports Marketing Surveys has teamed up with market research company NOP World, to issue the latest weapon to help brands track the success of their sponsorship.
TSA signs new COO
Asian sports marketing company Total Sports Asia has appointed a new chief operating officer.
State seeks to cement racing status
North Carolina’s position at the heart of NASCAR is set to be reinforced by state lawmakers.