Sponsorship & Marketing
GLOBAL GOLF EXPO
The PGA Show Asia – 4th China (Beijing) International Golf Expo 2005, will be held at Beijing’s premium exhibition venue, China World Trade Center from June 10 to 12, 2005.
DOLPHIN MAIN SPONSOR FOR ARABIAN GULF CUP
Dolphin Energy Limited, the UAE-based energy company, has signed up as a main sponsor for the four-sport Arabian Gulf Cup.
IAAF PLANS JOINT DOPING RESEARCH WITH WADA
The International Association of Athletics Federations (IAAF) plans to conduct joint research with the world anti-doping agency WADA as it seeks further firepower in the battle against doping.
RUGBY WOMEN DRINK IN PERFECT MOTION
The England Women’s Rugby Union team has agreed a deal with soft drinks company, 464 Soft Drinks Ltd.
SUNDERLAND JOIN ORANGE BRIGADE
Sunderland has become the first Championship soccer club to join the Orange football stable.
MADRID COULD RENAME BERNABEU
Spanish soccer giants Real Madrid have not ruled out the possibility of renaming their Bernabeu Stadium.
AIR SIGNS UP IFM FOR SPONSORSHIP MEASUREMENT TOOL
IFM is the second major European sponsorship evaluation company to adopt a British tool for measuring the value of sports sponsorship.
SCHUMACHER’S EROTIC INVESTMENT
F1 driver Ralf Schumacher has teamed up with a subsidiary of German erotic products firm Beate Uhse in a joint venture aimed at the Slovenian market.
THE WEEK THAT WAS
Editorial Director Kevin Roberts on the events of the past seven days
THE WEEK THAT WAS
Editorial Director Kevin Roberts on the events of the past seven days
THE WEEK THAT WAS
Editorial Director Kevin Roberts on the events of the past seven days
GERRARD SIGNS FOR LUCOZADE SPORT
Lucozade Sport has unveiled England international and Liverpool star, Steven Gerrard, as their new face of football.
SURREY ASHES SELL OUT
The Brit Oval is a sell-out for the first four days of next summer’s npower Ashes Test Match as well as the One Day NatWest Challenge Match against Australia.
FAST WEB MEDIA AND ESA JOIN FORCES
Fast Web Media, the UK based operating company, wholly owned by Total sports Online ASA, has teamed up with Entertainment and Sports Agency (ESA) in a six-figure co-marketing deal.
CLUBS SHOCKED INTO ACTION
Soccer clubs are taking risk management more seriously and governing bodies are taking steps to ensure the game is more accountable, according to a new report.
CLUBS SHOCKED INTO ACTION
Soccer clubs are taking risk management more seriously and governing bodies are taking steps to ensure the game is more accountable, according to a new report.
LG ELECTRONICS SCORES CENTURY
LG Electronics will be present at 102 of the qualifying matches for the 2006 FIFA World Cup in Germany.
NASN TEAMS UP WITH BRITISH BASKETBALL
The North American Sports Network (NASN) has signed an agreement with the British Basketball League (BBL) to become one of its official supporters for the 2004/2005 season.