Sponsorship & Marketing
SCHUMACHER’S EROTIC INVESTMENT
F1 driver Ralf Schumacher has teamed up with a subsidiary of German erotic products firm Beate Uhse in a joint venture aimed at the Slovenian market.
THE WEEK THAT WAS
Editorial Director Kevin Roberts on the events of the past seven days
THE WEEK THAT WAS
Editorial Director Kevin Roberts on the events of the past seven days
THE WEEK THAT WAS
Editorial Director Kevin Roberts on the events of the past seven days
GERRARD SIGNS FOR LUCOZADE SPORT
Lucozade Sport has unveiled England international and Liverpool star, Steven Gerrard, as their new face of football.
SURREY ASHES SELL OUT
The Brit Oval is a sell-out for the first four days of next summer’s npower Ashes Test Match as well as the One Day NatWest Challenge Match against Australia.
FAST WEB MEDIA AND ESA JOIN FORCES
Fast Web Media, the UK based operating company, wholly owned by Total sports Online ASA, has teamed up with Entertainment and Sports Agency (ESA) in a six-figure co-marketing deal.
CLUBS SHOCKED INTO ACTION
Soccer clubs are taking risk management more seriously and governing bodies are taking steps to ensure the game is more accountable, according to a new report.
CLUBS SHOCKED INTO ACTION
Soccer clubs are taking risk management more seriously and governing bodies are taking steps to ensure the game is more accountable, according to a new report.
LG ELECTRONICS SCORES CENTURY
LG Electronics will be present at 102 of the qualifying matches for the 2006 FIFA World Cup in Germany.
NASN TEAMS UP WITH BRITISH BASKETBALL
The North American Sports Network (NASN) has signed an agreement with the British Basketball League (BBL) to become one of its official supporters for the 2004/2005 season.
AUSTRALIAN RUGBY LEAGUE’S IMAGE DRIVE
Australia’s National Rugby League is dragging its heels on changing players' bad attitudes to women, the NSW Sports Minister, Sandra Nori, has claimed, despite the code pushing a $1million plan to clean up its image.
INFRONT SIGNS HANDBALL SPONSOR
Infront Sports & Media has signed an agreement with Konica Minolta Business Solutions Europe GmbH as an Official Sponsor of the European Handball Championships.
NEW POSITION FOR LOTTO’S LANDI
Alberto Landi is Lotto Sport Italia’s new marketing and communication director.
NIKE BOSS QUITS
Nike co-founder Philip Knight, who helped transform a small start-up into the world's biggest athletic shoe company, will step down as chief executive officer.
YACHTING SUMMIT APPROACHING
An opportunity to find out more about the exciting opportunities for sponsors provided by yacht racing is on offer at a summit in London next January.
PERSPECTIVE ON NEW MEDIA SPONSORSHIP
Sports leaders need to take a more pragmatic approach to new media’s role in sponsorship if they are to exploit its true value, according to the chairman of London and Leeds-based sports marketing company, Navigator.
ATP SERVES UP LUCOZADE AGREEMENT
The ATP has announced a partnership with pharmaceutical giant GlaxoSmithKline for Lucozade Sport to become the ‘Official Supplier of Sports Nutrition Products to the ATP’.