Sponsorship & Marketing

Australia’s National Rugby League is dragging its heels on changing players' bad attitudes to women, the NSW Sports Minister, Sandra Nori, has claimed, despite the code pushing a $1million plan to clean up its image.

Infront Sports & Media has signed an agreement with Konica Minolta Business Solutions Europe GmbH as an Official Sponsor of the European Handball Championships.

Alberto Landi is Lotto Sport Italia’s new marketing and communication director.

Nike co-founder Philip Knight, who helped transform a small start-up into the world's biggest athletic shoe company, will step down as chief executive officer.

An opportunity to find out more about the exciting opportunities for sponsors provided by yacht racing is on offer at a summit in London next January.

Sports leaders need to take a more pragmatic approach to new media’s role in sponsorship if they are to exploit its true value, according to the chairman of London and Leeds-based sports marketing company, Navigator.

The ATP has announced a partnership with pharmaceutical giant GlaxoSmithKline for Lucozade Sport to become the ‘Official Supplier of Sports Nutrition Products to the ATP’.

Global Sportnet, the sports marketing company of the WPP Group, has been reappointed by Superset Tennis Limited to market the worldwide television and sponsorship rights to the 2005 series.

Premium TV, the end-to-end digital media business, is launching its sixth Premiership online shop after adding Birmingham City to its portfolio.

Sports governing bodies and organizing committees remain reluctant to allocate sufficient budget to security, despite the increased threat of terrorist attack and crowd-related security issues.

Nick Propper has joined Ketchum to direct the agency’s Sport Network in London.

WORLDSPORT South Africa, the event management and marketing company, has appointed eggymedia as its exclusive sales representative for the Benelux and non-exclusive representative for Continental Europe.

The ATP, organisers of the men's tennis tour, will unveil a partnership deal with a pharmaceutical giant today (Tuesday) to provide approved nutritional supplements to players next season.

Brit Insurance, the UK-based international insurance Group, is to become the joint lead sponsor of the Professional Cricketers’ Association (PCA) for the 2005 season.

Brit Insurance, the UK-based international insurance Group, is to become the joint lead sponsor of the Professional Cricketers’ Association (PCA) for the 2005 season.

Following the decision in the British Horseracing Board (BHB)/William Hill case, specialist sports lawyers Olswang have put together this in-depth analysis of the case and its ramifications.