Sponsorship & Marketing
CHAMPIONS LEAGUE RIGHTS SALES KICK OFF
UEFA has begun sales of broadcast rights to soccer’s UEFA Champions League for the 2006-2009 seasons.
UEFA CUP’S NEW IDENTITY
UEFA has re-appointed branding agency English & Pockett to create a totally new 'on-air identity package' for the UEFA Cup.
ROWING CHALLENGE FOR TRIMEDIA
The 2006 World Rowing Championships Organising Committee has appointed Trimedia, the sponsorship, PR and events consultancy, to drive forward a range of commercial partnerships.
NEW SUPER LEAGUE SPONSOR
Super League (Europe) Limited has reached agreement with Engage Mutual Assurance for the brand to become the main sponsor of rugby league’s Super League competition.
TNSSPORT INTRODUCES SPORTSi
TNSSport has introduced a ground-breaking SPORTSi on-screen brand tracking system to clients in two more of Europe’s biggest and most active sponsorship markets.
GULF CUP GIVEN ICON TREATMENT
Icon Display, London-based specialists in sports event branding, provided the services of its newly-launched Icon Look division for the 17th Arabian Gulf Cup.
NAVIGATOR GUIDES SOCCER’S YOUTH
Navigator Educational Services has won a major contract with the Football Conference to implement and oversee a youth development scheme for its clubs.
POVER IN CRUISE CONTROL
Ashley Pover has launched a motor sports sponsorship consultancy, Cruise Control Consulting.
HEINEKEN AND ERC EXTEND PARTNERSHIP TO 2009
Heineken and ERC, the Heineken Cup tournament organisers, have revealed that the beer brand will continue as title sponsor of the club tournament for another four years.
THE WEEK THAT WAS…
Editorial director Kevin Roberts reviews the issues of the past seven days.
WWE SIGN INDIAN TV DEAL
World Wrestling Entertainment (WWE) has signed a new five-year agreement with Ten Sports to deliver WWEB. content in India and the sub-continent.
FANS CAUGHT IN THE WEB
Nearly 80 per cent of sports fans polled in the Aura Sports Fan Survey named their team or official body website as among the most important popular media for accessing results, news and information.
BECKER DOUBLES UP WITH IMG
Tennis legend Boris Becker has signed with IMG, the world’s largest sports marketing and management agency.
2012 BID NEWS: NEW YORK’S BLANKET APPROACH
New York Mayor Michael Bloomberg and NYC2012 have launched a sweeping new advertising campaign to blanket the city ahead of the International Olympic Committee’s (IOC) Evaluation Commission visit.
SECURITY ON THE AGENDA
Prominent names from the world of event and venue security will gather in London for the inaugural Event and Venue Security conference and exhibition at the QEII Centre from April 18 to 19.
IOC HAILS ATHENS AS MARKETING SUCCESS
An International Olympic Committee (IOC) report has concluded that the Athens 2004 Games were a marketing success.
NEW SPONSORS RALLY BEHIND SUBARU
Four more companies have chosen to partner the Subaru World Rally Team for the 2005 season.
INFRONT BUY SWEDEVENT AB
Infront Sports & Media, the Swiss-based international sports marketing company, has purchased Swedevent AB, one of Sweden’s leading event marketing companies.