Sponsorship & Marketing
Q8OILS LUBRICATES DUCATI
Q8Oils will partner Ducati’s GSE Racing team for the British Superbike Series 2005.
ADIDAS NAMED PARTNER FOR BEIJING
Beijing Olympic Organisers have announced adidas-Salomon AG as Official Sportswear Partner for the 2008 Summer Olympic Games.
SUPERBOWL AD INVENTORY 95 PER CENT SOLD
The New England Patriots face the Philadelphia Eagles in Super Bowl XXXIV on February 6 with broadcaster Fox asking $2.4million for each half-minute advertising spot.
SANTA MONICA WIN SPANISH TV RIGHTS
The Spanish Football Federation (RFEF) has handed over management of its TV rights to the Madrid-based company Grupo Santa Monica.
ROBINSON IN BURST TO INTERNET’S UKFAST
England rugby union captain Jason Robinson has joined forces with the internet sector, through an association with UKFast.
WSA APPOINTS NEW COMMERCIAL TEAM
The Welsh Sports Association (WSA) has appointed a new commercial unit to reduce dependency on public sector funding and boost the marketing and communication of sport and outdoor recreation in Wales.
THE WEEK THAT WAS…
Editorial director Kevin Roberts on the issues of the past seven days.
CHELSEA AND UMBRO SPLIT
Chelsea has ended its kit sponsorship with Umbro International Ltd by mutual agreement.
KINGDOM OF BAHRAIN TEAMS UP WITH SP HOLDINGS
SP Holdings plc, the marketing services company, has signed an agreement with the Kingdom of Bahrain in a bid to become the pre-eminent professional sports marketing company in the territory.
AMUNDSEN OSLO ON TIME FOR ORYX QUEST 2005
Amundsen Oslo is to provide timekeeping equipment and the Amundsen Trophy for world's fastest offshore yachting race.
FANS REVEAL COLOUR OF THEIR MONEY
Research suggest the typical Premier League fan spends more on books than cinema tickets, wears clothes from Next, holidays in the USA, drives a Ford and pays out £65 a year on flowers.
ADIDAS AND FIFA STRIKE $351M DEAL
FIFA and adidas have extended a long-term partnership agreement in a $351million deal giving adidas the Official Partnership, Suppliership and Licensing rights for the FIFA World Cup in 2010 and 2014.
HILTON SIGNS UP TO USOC
Hilton Hotels Corp has signed as a sponsor of the United States Olympic Committee.
ESPN IN VIDEO GAMES DEAL
Leading US sports broadcaster ESPN has signed a 15-year integrated marketing agreement with video game manufacturer EA Sport.
WORLD RALLY CHAMPIONSHIP ENERGIZED BY NEW DEAL
FIA World Rally Championship (WRC) rights holder, International Sportsworld Communicators Ltd. (ISC), has agreed a global sponsorship deal with GlaxoSmithKline (GSK).
CHAMP CAR SPEED INTO GEAR
The Champ Car World Series has agreed an exclusive licensing and merchandising partnership for 2005 with Speedgear, the leading open wheel merchandise company in North America.
BEIJING MAY BREAK ALL RECORDS
The Beijing Summer Olympic Games in 2008 look set to smash all sponsorship records with corporate sponsorship worth $1billion.
TEAM NVIDIA BREAKS INTO BRITISH SUPERBIKE CHAMPIONSHIP
NVIDIA Corporation, a worldwide leader in graphics and digital media processors, has broken into the premier British Superbike Championship for 2005.