Sponsorship & Marketing

The factory backed Ducati Superbike Team, GSE Racing, will be supported by Wrigley’s Airwaves chewing gum and will now be known as Airwaves Ducati for their 2005 BSB Campionship bid.

C-Zone, China’s premier sports and brand marketing conference, has been launched and is set to take place in Shanghai on June 8 to 9 this year

G2 Strategic and SRO Strategies have joined forces in an agreement with Tennis Canada to develop strategies to increase ticket sales for Canada’s two premier professional tennis events.

The Soccerex London Forum on April 20 has attracted interest across industry sectors and territories.

BoardsportSOURCE, Europe’s only B2B magazine for the surf, snow and skate industry, in assocation with Method, 7th sky, ISPO, Laax, Eurosima, Pleasure and Snowtime, has organised the first ever European Snowboard Industry Forum.

The Ladies Professional Golf Association (LPGA) has signed a multi-dimensional partnership with Schick Intuition, the only all-in-one women’s razor, making it the official razor of the LPGA.

Hill & Knowlton has appointed Giles Morgan as head of sports marketing & sponsorship, with responsibility for development of its European sports marketing and sponsorship offer.

Lynne Frank, a senior media executive with experience in the European television industry, has joined ESPN International as managing director, Europe, Middle East, and Africa.

Simon Gillespie, formerly sales and marketing director at Sportsworld Group, has joined Cavendish Hospitality as managing director.

The US Tennis Association (USTA) and Polo Ralph Lauren have entered a new global partnership, designating Polo Ralph Lauren the Official Apparel Sponsor of the US Open through 2008.

Marketing communications agency GEM Group has hired Marc Archer as manager, business development.

Television and new media provider PLAZMEDIA is offering a number of production services in HDTV (High Definition Television) at what it claims are unusually low prices.

Editorial director Kevin Roberts reviews the issues of the past seven days.

Rob Yowell has been named vice president of sponsorship sales for The Bonham Group, a Denver-based sponsorship consultancy.

Major League Baseball Properties (MLBP) and General Mills have agreed a two-year sponsorship deal that will make Wheaties, ‘The Breakfast of Champions,’ the ‘Official Breakfast Cereal’ of MLB.

For the second consecutive year, Tiger Woods and Serena Williams are the most sought after athlete spokespersons by professionals in the public relations and marketing industries, according to a recent survey.