Events

Last night saw NFL team New York Giants take on local rivals New York Jets in the first football game to be played at their new $1.6 billion New Meadowlands Stadium in East Rutherford, New Jersey. Only soccer exhibitions and concerts had previously been held in the stadium.

Football business event Soccerex has unveiled a new partnership with international logistics experts, DB Schenker. The partnership sees Schenker become the Official Logistics partner for the Soccerex Global Convention 2010 (November 20-24, Rio de Janeiro).

Wimbledon organisers have agreed to waive their all-white clothing rule for players at the All England Club for the 2012 Olympic tennis tournament. Announcing the news, London 2012 director of sport Debbie Jevans said: “Players will not be required to wear tennis whites. They can wear their Olympic outfit.”

Saturday saw the successful launch of the first ever Youth Olympic Games in Singapore. Opened by Singapore President S.R. Nathan in front of 25,000 people, the 12-day event will involve 3,500 athletes aged from 14 to 18, competing in 26 sports.

Organisers of this November's Asian Games in Guangzhou have raised more than $443 million (three billion yuan) in sponsorship, offsetting almost a third of the 10 billion yuan core costs of hosting the event.

Rugby Travel and Hospitality, the joint-venture between Sodexo and Mike Burton Group, has been awarded the exclusive contract to create, implement and market the official corporate hospitality and travel programmes for the Rugby World Cups in 2015 (England) and 2019 (Japan).

The National Basketball Association will stage two regular-season games in London in March next year, NBA commissioner David Stern announced yesterday. The Toronto Raptors will face the New Jersey Nets at the O2 on March 4 and 5.

Global financial services provider Allianz was yesterday unveiled as the latest partner to support Munich’s bid to host the Olympic and Paralympic Winter Games in 2018.

Leaders in Performance has announced Dave Reddin, performance consultant to the British Olympic Association and former member of English rugby union team backroom staff, will be speaking on a panel based around analysis in sport at this year’s conference.

The Kentaro agency has worked with the German Football Association (DFB) to organise the Germany-Brazil international friendly taking place at the Mercedes-Benz Arena in August 2011.

Atlanta Motor Speedway has revealed next season it will host only one of the two NASCAR races it has been staging since 1960 in what seems to be the first of a number of changes to the North American stock car racing schedule in 2011.

The PyeongChang bid to host the Winter Olympics and Paralympics in 2018 has appointed South Korean bobsleigh coach and athlete Kwang-bae Kang as its sports director.

German-based apparel brand adidas posted a sharp increase in profits from April to June, the lead up to and start of the FIFA World Cup.

The US National Football League will this month in New Orleans open its first-ever store exclusively targeted at female football fans, the NFL Shop for Women.

Patrick Nally, widely recognised as the founding father of sports marketing, will make a rare public address to the delegation at the Sports Marketing 360 in London on the future of sports marketing.

John Brody has left his post as Major League Baseball (MLB) senior vice president of corporate sales and marketing to lead global sports and entertainment agency Wasserman Media Group sales division and develop new business.