Events
European Athletics chief buoyed by success of strategy
European Athletics president Hansjörg Wirz has hailed Helsinki’s staging of the 2012 European Athletics Championships as an “excellent start” to the showpiece event’s new two-year cycle.
New MMA organisation makes key signings
CombaTerra has sealed a number of strategic partnerships ahead of this year’s launch of what aims to be Europe’s leading mixed martial arts (MMA) series.
UEFA chief Platini proposes pan-European approach to Euro 2020
Michel Platini, the president of football’s European governing body, has suggested that UEFA Euro 2020 could be hosted in 12 or 13 cities across Europe rather than being staged in one or two countries.
Germany’s MotoGP event to remain in Saxony
MotoGP promoter Dorna Sports has agreed a new deal that will see the German Grand Prix remain at the Sachsenring through to the end of 2016.
New London GP plan emerges
A second proposal for a Formula One race in London emerged on Thursday as the sport’s commercial rights-holder, Bernie Ecclestone, said he would consider giving financial backing to the plan.
SPORTEL to return to Rio
International sports business market SPORTEL has announced its return to Rio de Janeiro for the 2013 spring market, which will be held from 11-13 of March, at the Sofitel Copacabana in Rio de Janeiro, Brazil.
Abu Dhabi to host Bowling World Championships
Abu Dhabi, United Arab Emirates, will host the 2014 World Tenpin Bowling Association (WTBA) World Men’s Championships and the 2015 WTBA World Women’s Championships, the WTBA announced today.
Ukraine joins the World Series of Boxing
The World Series of Boxing (WSB) has reached an agreement with the Ukrainian Boxing Federation that adds Ukraine to the 13 other countries participating in the WSB from 2012-13.
KHL to stage regular season games in New York
The Kontinental Hockey League (KHL) has furthered its efforts to provide a serious challenge to the National Hockey League’s (NHL) dominance by announcing it will stage regular season games in New York - the first time the league has ventured outside its home territory.
Champions League T20 set to revisit South Africa
South Africa has been announced as the host of this year’s Champions League T20 cricket tournament in October.
Chinese event added to UCI WorldTour roster
The International Cycling Union (UCI) has strengthened its presence in China with the news that the Tour of Hangzhou has been awarded a four-year WorldTour licence.
Wimbledon organisers consider later starting date
All England Lawn Tennis Club (AELTC) chief executive Richard Lewis has revealed that Wimbledon organisers are considering shifting future editions of the tennis championships back by one week in order to give players additional recovery time from the French Open.
USA Basketball and 24 Hour Fitness announce new partnership
USA Basketball today announced a partnership with 24 Hour Fitness that sees the fitness club become an Official Partner of the USA Basketball men’s and women’s national teams.
ESPN Caribbean secures Champions League Twenty20 cricket until 2015
ESPN Caribbean has acquired the rights for International Cricket Council (ICC) events and the Champions League Twenty20 through to 2015 in a deal with ESPN STAR Sports (ESS).
Bentley Cardiff drives team Elemis Polo forward
Bentley Cardiff has signed up as an official team sponsor for Elemis Polo at the Manor, which returns for its second year at The Celtic Manor Resort on Saturday 7th July.
NBA Europe Live 2012 to showcase top teams from Europe and US
The Boston Celtics and the Dallas Mavericks of the NBA (National Basketball Association), and top Euroleague Basketball teams Alba Berlin from Germany, EA7 Emporio Armani from Italy, and Fenerbahce Ulker Istanbul from Turkey will play a series of pre-season games this October as part of NBA Europe Live 2012 presented by BBVA.
IndyCar decides against replacing Chinese event
IndyCar officials have elected against adding another race to the 2012 calendar after the motorsport series was this month forced to cancel its event in China.
Leveraging Social Media
The first in a series of blogs by Gordon Lott, Head of Olympic Marketing and Group Sponsorship at Lloyds Banking Group.