BKT

Indian-specialist tyre brand BKT, one of the most visible brands in global sports sponsorship, has extended its association with Australian cricket's Big Bash Leagues until at least 2025

France’s Professional Football League (LFP) has renewed an agreement with Indian specialist tyre company BKT for naming rights to Ligue 2, the second tier of club football in the country.

The United Rugby Championship (URC) has agreed a deal for Indian tyre manufacturer BKT to become its title sponsor in the northern hemisphere