World Lacrosse has signed a Memorandum of Understanding with the new American-based Premier Lacrosse League (PLL), committing to work together to grow the sport.
The two parties said they will explore commercial, sponsorship and digital production opportunities and evaluate new rules and formats together. They will also work with each other on common goals, such as the inclusion of the sport in the Olympic Games.
The two bodies said they will also try to avoid scheduling conflicts between PLL and World Lacrosse events and are planning to co-organise foreign tours and festivals in the US.
World Lacrosse is the global governing body for the sport. Previously known as the Federation of International Lacrosse, the organisation rebranded itself at this year’s SportAccord Convention.
The sport last appeared on the Olympic programme at the 1908 Olympic Games in London. Last year, the International Olympic Committee granted lacrosse provisional recognition, boosting its chances of acceptance onto the programme at some point.
The Premier Lacrosse League began its first season in June backed by high-profile investors, including Creative Artists Agency, the Raine Group, the Chernin Group, Blum Capital and Alibaba billionaire Joe Tsai. The league is directly competing with the 18-year-old Major League Lacrosse for players, fans, commercial partners and media attention. It has secured many players from its rival summer league thanks to generous compensation packages.
World Lacrosse chief executive Jim Scherr said: “There is a natural alignment in values and purpose between World Lacrosse and the PLL.
“As our international federation continues to grow, we will seek to develop additional opportunities and alliances that are designed to benefit this great game and the athletes who play it.”