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TikTok secures naming rights to Pakistan-Australia series

Pakistan take on Australia at The Gabba in Brisbane. (Photo by Ryan Pierse/Getty Images)

Social media service TikTok has acquired the naming rights to the upcoming Test match series between Pakistan and Australia.

In a statement, the Pakistan Cricket Board said it will launch an official account on the video-sharing platform as part of the agreement. The account will show behind-the-scenes content from Australia's tour of Pakistan, alongside highlight clips and archival footage.

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