Superliga seeks to set Latin American standard with Genius tie-up

Sports data technology company Genius Sports has added Superliga Argentina, the top division of club football in the country, to its portfolio of integrity partners.

Through a rigorous review of its integrity strategy and existing rules, 24/7 bet monitoring technology and a series of educational workshops, Genius Sports’ Integrity Services will seek to provide Superliga Argentina with an unprecedented level of protection against match-fixing and betting-related corruption.

Superliga players, coaches, officials and administrators will be trained to identify, prevent and report any threats to the league’s integrity while Genius Sports’ Bet Monitoring System will provide 24/7 oversight on global wagering patterns by monitoring global odds movements through its unique predictive algorithms.

To protect the value and integrity of its official data, Superliga will launch a new rights enforcement initiative, identifying both unauthorised scouts operating in-stadia and unofficial data feeds that have been scraped and reutilised.

Genius Sports has signed similar partnerships with Lega Serie A, organising body of the top division of Italian club football, and the German Football Association (DFB) over the past month.

Genius Sports was appointed as the official betting data partner of Serie A, which will launch its first-ever rights enforcement initiative to protect the exclusivity of Genius’ data, focused on the identification and removal of unauthorised data collectors from stadiums.

Mariano Elizondo, president of Superliga Argentina, said: “Ensuring the transparency of our games is a fundamental priority for Superliga. We aim to guarantee all our teams with the same rules for every game, which is the main requirement for providing our fans and sponsors with the spectacle that they expect.

“This agreement with a world leader like Genius Sports allows us to work together to combat any threat to the transparency of our games through the same tools used by the most prestigious leagues in world football.”

Fernando Martinez, head of commercial partnerships in the LATAM region for Genius Sports, added: “Argentinian football is at a critical stage of its growth with increased data quality and access to content driving major developments. This partnership with Superliga sets a precedent for leagues across LATAM to proactively safeguard the integrity and future of their competitions while controlling the collection, management and distribution of their real-time data.”