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Sky ‘breaks PPV record’ as Joshua regains titles

Anthony Joshua poses for a photo with the IBF, WBA, WBO and IBO World Heavyweight Title belts after his victory over Andy Ruiz Jr (by Richard Heathcote/Getty Images)

Anthony Joshua’s victory over Andy Ruiz Jr. in their world heavyweight rematch broke the pay-per-view record for pay-television broadcaster Sky, according to the British boxer’s promoter Eddie Hearn.

Matchroom Boxing managing director Hearn, speaking following Joshua’s points win on Saturday in Diriyah, Saudi Arabia, said the fight eclipsed Sky’s previous PPV high of 1.53 million purchases. That was set in April 2017 for Joshua’s victory over Wladimir Klitschko at Wembley Stadium in London.

While official figures have not yet been disclosed, Sky Sports Box Office reportedly drew around 1.6 million purchases for Saturday’s fight. At £24.95 (€30/$33) apiece this would equate to PPV takings of around £39.92m.

Hearn said, according to The Sun newspaper: “When everybody comes to you at the end and from Saudi Arabia just says, ‘You’ve changed the face of sport in this country.’ And then Sky come in and say, ‘We’ve broken the record.’ And then DAZN come in and go, ‘The numbers in America were huge.’ It’s tick, tick, tick, tick, tick.”