Consumer electronics manufacturer LG has become the back-of-shirt sponsor at Servette FC, the Geneva-based football club that competes in the Swiss Super League
Our latest on Covid-19
Women’s World Team Squash Championship cancelled due to Covid upsurge in Malaysia
The 2020 Women’s World Team Squash Championship in Kuala Lumpur has been cancelled after the city was placed in lockdown to control the spread of the Covid-19 virus.
Initial signs with Australian Open, extra WTA event for quarantined players
The Australian Open tennis tournament has named global hygiene services brand Initial as the ‘Official Hygiene Partner’ of the 2021 Australian Open.
SPFL signs off on multi-year spirits sponsorship
The Scottish Professional Football League has signed a multi-year sponsorship deal with distillery The Loch Lomond Group that grants its vodka brand Glen’s as an ‘Official Partner’ of the League.
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Everton leverages Colombian links to sign Rushbet.co regional sponsorship
Premier League football club Everton has signed gambling platform Rushbet.co as its first regional sponsor in Colombia
Sydney FC signs up Glad Group as shirt sleeve sponsor
Australian A-League soccer champions Sydney FC have signed a shirt sleeve agreement with property services company Glad Group
IMG signs with Liga MX as exclusive agency for global sponsorship
Liga MX, Mexico’s top-flight football competition, has appointed IMG as its exclusive commercial agency for global sponsorships until 2023.