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Servette connects with LG Electronics in back-of-shirt sponsorship

Servette fans during Raiffeisen Super League match against FC Basel on July 19, 2020 (Photo by RvS.Media/Basile Barbey/Getty Images)

Consumer electronics manufacturer LG has become the back-of-shirt sponsor at Servette FC, the Geneva-based football club that competes in the Swiss Super League.

LG and Servette have announced a three-year sponsorship that runs from 2020-21 to 2022-23.

LG Electronics replaces Transvoirie, the Swiss environmental services company, as the club’s back-of-shirt sponsor.

Along with branding on the back of the men’s replica shirts, LG Electronics has also been granted the shirt sponsorship rights for Servette’s women’s team.

In football, LG is a sponsor of the English Football Association in a deal covering the FA Cup club competition, England’s men’s national teams, Wembley Stadium and St George’s Park, the FA’s national training centre. LG is also among the official suppliers of LaLiga side Valencia.

Last month, LG Electronics USA signed with esports organisation Evil Geniuses to make the consumer electronics company’s LG UltraGear brand the team’s Official Gaming Monitor.