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Rangers swap energy brands in three-year back-of-shirt sponsorship

(Photo by Ian MacNicol/Getty Images)

Scottish Premiership side Rangers has signed a three-year back-of-shirt sponsorship agreement with The Energy Check, the UK-based energy price comparison service.

The deal will run from 2020-21 to 2022-23 and allows The Energy Check to sport its logo on the lower back of Rangers’ first-team kit.

The Energy Check will replace energy services provider Utilita, Rangers’ current back-of-shirt sponsor.

Additional inventory secured by The Energy Check includes advertising on pitchside LED boards and new mid-tier LED boards at the club’s Ibrox Stadium, along with branding on interview backdrops.

Utilita was named the club’s ‘Official Energy Partner’ at the start of the 2016-17 season before becoming Rangers’ first-ever back-of-shirt sponsor in 2017-18. Rangers’ back-of-shirt sponsorship with Utilita was worth between £200,000 (€221,000/$247,000) and £250,000 per year, SportBusiness understands.

News of the agreement with The Energy Check follows on from Rangers’ five-year kit supply and retail agreement with Castore, the UK-based sportswear brand that moved into sports sponsorship last year in a deal with Scottish tennis star Andy Murray.

The Energy Check already has a presence in Scottish football through its stadium naming rights agreement with Partick Thistle. A stadium naming rights sponsorship is also in place with English League Two side Swindon Town, along with a back-of-shirt sponsorship deal with Championship side Millwall.

Announcing the deal, Rangers said that the club has “made significant steps in developing their ‘clean energy’ and environmentally friendly strategies” and that the new sponsor will work closely with the club to “offer their expert consultancy services to reduce energy consumption and introduce several energy saving projects at both Ibrox Stadium and The Rangers Training Centre”.