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Rajasthan Royals sponsorship aims to challenge taboo around periods

Rajasthan Royals practice session ahead the Indian Premier league IPL 2019 match against Kolkata Knight Riders in Jaipur,Rajasthan, April 2019. (Photo By Vishal Bhatnagar/NurPhoto via Getty Images)

A sponsorship deal by Indian Premier League team the Rajasthan Royals with sanitary pad brand Niine is aiming to break taboos in India around menstruation