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Nent extends distribution with Norway’s RiksTV

Leif Kristian Nestvold-haugen of Norway in action during the Audi FIS Alpine Ski World Cup (Photo by Hans Bezard/Agence Zoom/Getty Images)

Media company Nordic Entertainment Group (Nent) has extended a long-term distribution deal with Norwegian television operator RiksTV, through which the former’s Viaplay streaming service and television channels will be made available to more viewers in Norway.

From this autumn, Viaplay will form part of RiksTV’s Strim streaming offering. Nent’s TV3, TV6 and Viasat 4 channels will also be included in the offering. RiksTV, which has almost 300,000 subscribers in Norway, will continue to offer TV3, TV6, Viasat 4 and Nent Group’s Viasport channels to its TV customers and on its seven-day catch-up service.

Nent recently recently announced a growth of 37,000 subscribers to Viaplay in the last quarter, and a 25-per-cent increase year-on-year.

Earlier in the month, Nent agreed a new deal until 2028 with the Infront agency for rights to events organised by the International Ice Hockey Federation. The five-year agreement runs from 2024 to 208 and is for exclusive rights in Denmark, Finland, Iceland, Norway and Sweden to the IIHF World Championships and the two annual Division I tournaments (both Group A and B).

Other rights include International Skating Union events, International Ski Federation (FIS) competitions, golf’s Open Championship and women’s football competitions. It is also broadcasting the Rugby World Cup, which concludes at the weekend.