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IOC awards broadcast rights in Asia for 2010 & 2012 Olympic Games

Under the deals, the ABU has acquired the free-to-air television and radio rights within the region and ESS has acquired non-standard television rights including cable and satellite television platforms. In addition, both organisations will have certain simultaneous unaltered retransmission rights on other media platforms.

The ABU has committed to a minimum of 200 hours of exposure for the London 2012 Games and to a daily 52-minute highlights programme in prime time for Vancouver 2010 on free-to-air television. ESPN said that it will deliver comprehensive coverage across cable and satellite television platforms of over 200 hours of coverage for the London 2012 Olympic Games, and over 60 hours of coverage for the 2010 Winter Games. In addition, ESS will also be broadcasting Olympic Games programming showcasing golden moments from the history of the Olympic Games.

The IOC said that they selected the ABU and ESS on their capacity to reach the broadest possible audience on a range of broadcast platforms and their commitment to promoting the Olympic Games and the values of the Olympic Movement.

The list of territories included in the agreements is as follows:

Afghanistan
Bangladesh
Brunei
Bhutan
Cambodia
East Timor
India
Indonesia
Iran
Laos
Malaysia
Maldives
Mauritius
Mongolia
Myanmar
Nepal
Pakistan
Papua New Guinea
Singapore
Sri Lanka
Thailand
Vietnam