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Infront to offer Minute.ly services to rights-holders in tech push

Global sports marketing agency Infront is set to include the services of AI video optimisation business Minute.ly in pitches to existing and future clients in Europe and the US.

Infront acquired a stake in Minute.ly last year during the latter’s Series A funding round. The agency is now looking to include Minute.ly's services in its offering, which it says help to boost visibility, distribution and audience engagement online.

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