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Infront adds Threshold Sports to mass participation portfolio

The Infront agency has bolstered its presence in the mass participation market through the acquisition of Threshold Sports, a UK-based organiser of sports challenge events.

Founded in 2008, London-headquartered Threshold has differentiated itself through the development of unique public events, such as a nine-day, 1,500km cycling challenge, and tailor-made corporate events.

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