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Greek Super League adds Nivea Men to sponsor roster

Dimitris Pelkas of reigning Super League champion PAOK (by Dean Mouhtaropoulos/Getty Images)

The Super League Greece, top division of club football in Greece, has agreed a new sponsorship deal with personal care brand Nivea Men.

The agreement has been signed with the Greek division of Nivea Men’s parent company, German personal care giant Beiersdorf.

Through the deal, Nivea Men will become title sponsor of the weekly Best Goal and Player of the Month awards, which will be voted for by fans via the league’s official website.

Super League president, Minas Lysandrou, said: “Sponsorship with Nivea Menis a step in the strategy we have put together to attract Super League sponsors who have not invested in Greek football so far, creating the right conditions for other companies wishing to sponsor in the Super League.”

Nivea Men joins Interwetten, EPT, European Reliance, Molten, Promo Sport and Taf as a commercial partner of the Super League.