English Premier League football team Wolverhampton Wanderers have agreed a deal for photographic agency Getty Images to become its exclusive photographic provider.
Under the agreement, Getty Images will work closely with the side to re-launch its integrated visual strategy, which will be rolled out across all their teams, including Wolves Women, Wolves Esports and its U23 side. As part of this, Getty Images’ editorial and creative insights teams will provide support on content creation and distribution, with all imagery syndicated to Getty Images’ over one million global customers, via the firm’s distribution platform, to license for editorial purposes. In addition, Getty Images’ specialist esports photographers will work closely with Wolves to develop the team’s visual strategy surrounding in-game imagery.
To support the club to promote its heritage and drive deeper engagement with its fanbase, Wolves will also have access to the Getty Images archive, which contains over 130 million assets and includes some of the very first images of the club dating back to the late 19th century.
Paul Gilham, senior director of editorial photography at Getty Images, said: “Sport imagery lies at the very foundation of Getty Images. For over 25 years, we have prided ourselves in being a partner to all in the industry and work hard to deliver outstanding service in the creation and distribution of world-class sports content.
“We are delighted to partner with Wolves and look forward to working with them on an integrated visual strategy which will bring stunning and engaging imagery to their fans around the world.”
Max Fitzgerald, Wolves’ head of media, said: “We are delighted to partner with Getty Images, a world leader in visual communications, as we continue to progress and enhance our video and digital media output at Wolves. Our media team consistently produce progressive, bold and challenging content across a variety of media, and we are thrilled to have a photographic provider like Getty Images, supporting our own skilled photographer Jack Thomas, to ensure our level of imagery is of the same high standard.”
He added: “We are also very excited to work with Getty Images’ specialist esports photographers to develop our in-game imagery and provide them with unrivalled opportunities to work in close quarters with our Wolves Esports teams, who are achieving success in a variety of games across a number of continents.”
Getty Images is the official photographer or photographic partner to over 85 of the world’s leading sports governing bodies, leagues, and clubs, including the PGA Tour, Fifa, the International Olympic Committee, International Cricket Council, Major League Baseball, Uefa and the National Hockey League.