UK pay-television broadcaster Sky Sports achieved its highest-ever day for viewing figures on Sunday, with its coverage headlined by two high-scoring Premier League football matches.
Across its channels, Sky Sports averaged 933,000 viewers throughout the day, which accounted for 11.7 per cent of all TV viewing. In total, more than 14 million people watched Sky Sports on Sunday, with each viewer watching an average of more than 95 minutes of programming.
The ratings peak came at 4:55pm – 25 minutes into Tottenham Hotspur’s 6-1 win at Manchester United – with 3.3 million viewers tuning in to give Sky Sports a 25-per-cent viewing share.
Sky Sports’ digital platforms also attracted more than 6.5 million users, with more than 1.3 million fans watching video highlights and analysis online.
Following the United-Tottenham match, Sky Sports showed Aston Villa’s 7-2 thrashing of Liverpool, while earlier in the day it aired Arsenal’s 2-1 win over Sheffield United and Wolverhampton Wanderers’ 1-0 victory against Fulham. Scottish Premiership action was also shown with Celtic’s 2-0 win at St Johnstone.
Elsewhere, Sky Sports Cricket covered the Vitality Blast Finals day, with Sky Sports Mix covering the Indian Premier League. Two golf tournaments were also shown on Sky’s dedicated channel, with Aaron Rai claiming his second European Tour win with victory at the Scottish Open and Sergio Garcia winning the PGA Tour’s Sanderson Farms Championship.
Sky also showed live NFL and NBA action, as well as the boxing match between Joshua Buatsi and Marko Calic and the Prix de l’Arc de Triomphe horse-racing event. Sky Sports News also provided rolling transfer news ahead of deadline day on Monday.
Rob Webster, managing director of Sky Sports, said: “These viewing numbers show the importance of sport to our viewers. At a time when the UK is spending more time at home, I’m delighted that our teams are able to showcase a choice of world-class sporting content from around the world.”
Sky Deutschland also reported record pay-television viewing figures for the weekend’s action from the Bundesliga, the top tier of club football in Germany.
The third round of fixtures in the 2020-21 season drew a combined total of 5.67 million viewers on Saturday and Sunday across television and online streaming services Sky Go and Sky Ticket.