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AFA secures McDonald’s in digitally-focused sponsorship

Sergio Aguero of Argentina celebrates after scoring the opening goal with teammate Lionel Messi during the Copa America (Photo by Alexandre Schneider/Getty Images)

The Argentine Football Association has signed a sponsorship deal with fast-food restaurant chain McDonald’s.

The three-year deal will allow McDonald’s to sponsor all Argentine national teams.

The company will benefit from a presence across the AFA’s digital assets, as well as promotion in various campaigns and activations involving national teams.

Guillermo Córdoba, general director of Arcos Dorados Argentina, which operates the McDonald’s brand in the country, said: “We are a brand with strong roots in the country, so this agreement has enormous symbolic value for us.

“Being close to the most popular sport in the world is a way to continue providing unique experiences to Argentine families. As we have done in recent years with various sponsorships of national football and Fifa World Cups, today we are making further progress in supporting sports to promote physical activity.”

The AFA also holds sponsorship deals with Adidas, Coca-Cola, Sancor Seguros, YPF, Fargo, Nissan, Toro and Schneider.