Sunday afternoon's Dutch Eredivisie fixture between Ajax and PSV Eindhoven broke a viewership record on rebranded ESPN's first weekend of broadcasting the league, attracting an average of 1
Eredivisie’s NEC Nijmegen adds GGPoker as sleeve sponsor
Dutch football club NEC Nijmegen has agreed a sleeve sponsorship deal with online poker platform GGPoker
OL Reign to play home games at Seahawks’ Lumen Field from 2022
National Women's Soccer League team OL Reign will play home games from next year at Lumen Field, the home venue of the National Football League's Seattle Seahawks and Major League Soccer's Seattle Sounders
Crypto exchange Binance added as Africa Cup of Nations sponsor
Cryptocurrency exchange Binance has been added as a sponsor of the Africa Cup of Nations, which kicked off in Cameroon on Sunday
Barcelona claims esports first with Gamers Hub Media Events pact
Spanish LaLiga football club FC Barcelona has made further inroads into the esports sector by agreeing what it claims is a first-of-its-kind deal with fledgling company Gamers Hub Media Events Europe