News

UK commercial broadcaster, ITV, has acquired the rights to show highlights of the Guinness Premiership English club rugby union matches for the upcoming season.

Maltese broadcaster, Melita Cable, has acquired the exclusive media rights for both the 2009‑12 UEFA Champions League and UEFA Cup from UEFA, European football’s governing body.

The NBA China Games will return to China in October with two games featuring the Milwaukee Bucks and the Golden State Warriors in Beijing and Guangzhou.

Highlights of England’s World Cup qualifying match against Croatia will not be shown on the BBC or ITV unless a financial dispute with Setanta Sports, the live broadcaster, is resolved reports UK newspaper, The Times.

The women’s professional golf tour, which in recent years has been dominated by foreign-born players, has warned its members that they must become conversant in English by 2009, according to the New York Times.

The Berlin Organising Committee (BOC) of the 2009 IAAF World Athletics Championships has agreed a partnership with sports rights agency, Sportfive, to market the hospitality tickets for the 2009 Championship.

The Chengdu International Circuit in China will host round two of the A1GP World Cup of Motorsport from 7 - 9 November, 2008.

Giant bicycles has agreed a two-year sponsorship deal with professional cycling team, Rabobank.

Sales of tickets for the Opening and Closing Ceremonies for the Beijing Paralympic Games are selling well, according to Games Bids.

The 2008 Beijing Olympics was the most-viewed event in US television history.

United Airlines has said that it intends to extend its sponsorship of the US Olympic Committee until 2012.

The Pakistan Cricket Board (PCB) hope to play a one-day series in either South Africa or Australia after the International Cricket Council (ICC) decided to postpone the Champions Trophy.

Italian public-service broadcaster, Rai, has acquired the domestic rights for the 2008-09 Supercoppa (Super Cup) from the Lega Calcio, Serie A’s governing body.

Officers from the Reno-Tahoe Winter Games Coalition plan to meet with International Olympic Committee (IOC) officials and representatives of the United States Olympic Committee (IOC) in Beijing to discuss a Reno-Tahoe bid for the 2018 Winter Olympic Games, according to Games Bids.

German Budesliga team, Eintracht Frankfurt, has extended two sponsorship deals for the upcoming 2008-09 season.

Nike Brand President Charlie Denson labelled Beijing 2008 “the best Olympic games Nike has ever had. And that's by a considerable amount.”

The IOC is hoping that the success of the Beijing Games will lead to lucrative TV rights deals in China for the 2010 and 2012 Games.

According to US reports, surveys by Nielsen Media Research indicate that up to 96 percent of Chinese TV households have tuned into some portion of the Olympics, which can be seen on seven different channels operated by CCTV.

US network NBC acquired the rights for the 2009 World Swimming Championship in Rome and for the USA Swimming National Championships from 2009-11.

The International Softball Federation launched the 2009 Youth World Cup to further promote and advance the development of softball around the world.