USA

World Rally Championship promoter North One is targeting the United States and Russia for the future development of the sport.

National Hockey League team the New York Islanders will visit China at the beginning of next season for a training camp and exhibition matches

Super Bowl broadcaster CBS Corp has sold all its television advertising around the season-finale match, with the top spots going for more than $3 million.

North American sports fans are enjoying flat prices and wide availability on tickets for events including the Super Bowl, NASCAR’s Daytona 500, the Vancouver Winter Olympics and the NBA all-star game.

The International Olympic Committee and US Olympic Committee have accused a number of high-profile companies of "ambush marketing practices" in the weeks leading up to the 2010 Vancouver Winter Olympics.

NBA superstar LeBron James agreed to a multi-year sponsorship endorsement with global fast-food giant McDonald's following "on-and-off" talks for the past four years.

Tiger Woods’s biggest corporate backer Nike reduced the role of the golfer in its marketing at the annual three-day PGA Merchandise Show in Orlando, Florida.

The Los Angeles Marathon and Honda have signed a three-year deal for the US car manufacturer to be the race's title sponsor from 2010.

Liverpool co-owner Tom Hicks has agreed to sell his controlling interest in Major League Baseball side the Texas Rangers to a group headed by the club’s former pitcher Nolan Ryan and lawyer Chuck Greenberg.

Robin Harris, the executive director of the Ivy League, the athletic conference comprising eight private institutions of higher education in the United States, said she wants to negotiate national television agreements through collective-selling.

NFL team the New York Jets has revealed a highly aggressive marketing strategy in the the team’s surprise run in the NFL playoffs.

US telecoms company AT&T was allowed to back out of its sponsorship deal with Tiger Woods without having to pay him any of the money due, or go to court.

Major League Baseball teams the New York Mets and Florida Marlins are considering playing a three-game series in Puerto Rico.

The PGA Tour added a new tournament and a new sponsorship deal this week, to finalise its 2010 schedule.

NFL team the Miami Dolphins has agreed a new naming rights deal for its home stadium which gives it its seventh different name since it opened in 1987,

Indian cricket authorities will organise Twenty20 matches in the United States between Indian Premier League sides within the next 18 months.