USA
One-week deadline extension on NFL’s labour talks
The National Football League (NFL) and the players’ union agreed on Friday to a seven-day extension for talks over a new collective bargaining agreement (CBA).
Stay of execution for NFL’s CBA talks
The NFL Players’ Association and the League agreed to a 24-hour extension in labour talks on Thursday as a deadline to reach a new collective bargaining agreement (CBA) and avoid a potential lockout closed in.
NFL enters final hours of CBA as lockout looms
National Football League (NFL) owners and players were yesterday locked in negotiations as the current collective bargaining agreement (CBA) entered its final hours.
TSN secures broadcast rights to ‘March Madness’
The Sports Network (TSN) has acquired broadcast rights within Canada to the upcoming ‘March Madness’ college men’s basketball event.
“Progress” in NFL labour talks, but mediator warns that “differences remain”
The National Football League (NFL) and the players’ union have made “some progress” over seven consecutive days of talks, but “very strong differences remain”, according to the federal mediator overseeing the negotiations.
NHL toasts new beer sponsor in record deal
The National Hockey League (NHL) has announced a record seven-year sponsorship agreement with SABMiller’s MillerCoors and Molson Coors subsidiaries in the United States and Canada, respectively.
USOC teams up with NBC to secure online broker sponsorship
The US Olympic Committee (USOC) has linked up with NBC to seal a significant two-year sponsorship deal with online broker TD Ameritrade.
Hicks suffers setback in Liverpool damages battle
Former Liverpool co-owner Tom Hicks has suffered a setback in his battle to claim financial damages over the sale of the club after a High Court judge ruled that he must bring any claims he has in the UK rather than his home country, the United States.
IOC expects US Olympic TV deal by July
A US broadcast deal covering up to the next four editions of the Olympics should be in place by July, according to the International Olympic Committee’s (IOC) chief rights negotiator, Richard Carrion.
Sprite adds fizz to NBA
The Coca-Cola Company will promote its Sprite brand through the National Basketball Association (NBA) after sealing a new ‘multi-year’ global marketing partnership with the league.
Perform unveils content deals as ePlayer launches in US
Perform, the sports digital media specialist, has announced a range of premium content deals with major North American sports properties to mark the US launch of the ePlayer video-on-demand (VOD) streaming service.
Foot Locker extends key NBA deal
Foot Locker has penned a new “multi-year” deal to sponsor the National Basketball Association’s (NBA) ‘Three-Point Contest’ during All-Star weekend.
Super Bowl smashes US TV records
For the second year in a row, the National Football League (NFL) Super Bowl has set an all-time record for a TV audience in the United States.
NFL and union hold “beneficial” talks
National Football League (NFL) commissioner Roger Goodell has described the latest meeting with union officials over a new collective bargaining agreement as “beneficial”.
Progress in talks could postpone lockout threat, claims Pash
A lockout in early March could be avoided if good progress is made in negotiations between the National Football League (NFL) and the players’ union, according to Jeff Pash, the NFL’s chief negotiator.
Players’ union awarded damages over TV talks claim
The NFL will be able to keep $4 billion in TV revenue from the 2011 season even if there is a lockout, a special master has ruled.
Farmers in naming rights deal for downtown LA stadium
Farmers Insurance Group has agreed to acquire the naming rights to a proposed NFL stadium in Los Angeles in a 30-year deal reported to be worth up to $700 million.
ESPN and TSN snap up UEFA Euro rights
UEFA confirmed on Tuesday that ESPN has snapped up the rights to the Euro 2012 and 2016 tournaments in the United States, while TSN will air the competitions in Canada.