USA

Kia Motors America has furthered its relationship with the National Basketball Association (NBA) by renewing its partnership with nine teams, along with adding the Golden State Warriors as a new partner.

The PGA Tour has entered into a five-year official marketing relationship with the USA Today Sports Media Group as it seeks to provide greater exposure for its corporate sponsors.

Major League Baseball (MLB) commissioner Bud Selig will remain in the post through to at least the conclusion of the 2014 season after club owners on Thursday approved a two-year contract extension.

ING New York City Marathon organisers on Monday confirmed details of a new five-year broadcast package that will see the iconic event shown live on national television for the first time in almost 20 years.

The National Hockey League (NHL) has been forced to drop its realignment plan after the Players Association (NHLPA) rejected the proposal after citing concerns over increased travel and the playoff format.

The Ladies Professional Golf Association (LPGA) will return to Hawaii this year after announcing a new three-year partnership with LOTTE.

Key Major League Baseball (MLB) official Joe Torre has announced his resignation from the organisation to join a group seeking to acquire the Los Angeles Dodgers.

The US Olympic Committee (USOC) has announced a partnership with the Topps Company which will allow the production of a series of collectable cards featuring Team USA stars ahead of London 2012.

College sport heavyweights the Big Ten and Pac-12 have announced an alliance in a bid to increase their national exposure.

Tennis Channel has won a key Federal Communications Commission (FCC) ruling against Comcast that will effectively force the US cable provider to carry the channel on a more widely available tier of service.

The BNP Paribas Open in the United States will become the first tournament to be jointly staged by the Association of Tennis Professionals (ATP) and the Women’s Tennis Association (WTA) to award both the men’s and women’s singles champions US$1 million in prize money.

The National Football League (NFL) and US broadcast network partner NBC announced on Tuesday that this season’s Super Bowl on February 5 will be streamed live online and to mobile phones for the first time.

The Qualcomm Stadium, the home of the San Diego Chargers National Football League (NFL) team, has changed its name to Snapdragon Stadium on a temporary basis.

The National Collegiate Athletic Association (NCAA) on Thursday announced a US$500 million extension of its multimedia rights agreement with cable sports broadcasting giant ESPN through to 2023-24.

The National Football League (NFL) on Wednesday unveiled nine-year extensions of its Sunday broadcast television packages with CBS, Fox and NBC that will generate a total of more than US$3 billion per year for the League.

The National Basketball Association (NBA) on Wednesday announced its fifth major partnership in the space of a week with Sprint ousting T-Mobile USA as the league’s official wireless service partner.