Sweden
Kentaro extends Swedish Football Association deal
Sports rights agency Kentaro has extended its agreement to represent the media rights for the Swedish Football Associations Svenska Fotbollförbundet (SvFF), Föreningen Svensk Elitfotboll (SEF) and Elitföreningen Damfotboll (EFD) from 2011 to 2015.
Bernie bids for Saab
Formula One boss Bernie Ecclestone has tabled a bid for ailing General Motors-owned carmaker Saab. Ecclestone is bidding along with Genii Capital, majority owners of the Renault Formula One team.
Scandinavian Euro 2016 bid collapses
Sweden and Norway have been forced to abandon plans to bid to host football’s Euro 2016 after governments in both countries denied $1.4 billion (€950 million) for stadia improvement.
Swedish Women’s Sports Village to be created at cost of €200m
Two Swedish entrepreneurs are investing €200 million to create a research, development and training centre entirely devoted to women’s sports located in Malmö, Sweden.
MTG acquires Champions League rights
Modern Times Group (MTG), acquired the exclusive media rights in Denmark, Norway and Sweden for the UEFA Champions League from UEFA.
Infront signs Scandinavia deal for EHF Euro events
Infront Sports & Media secured an exclusive, long-term media rights agreement for the EHF European Championship in handball with three leading Scandinavian broadcasters, TV2 Denmark, TV2 Norway and TV4 Sweden.
Strong Scandinavian Platform for Sport Marketing
IEC in Sports and PR Event merged to create the largest Scandinavian sports marketing company.
ÅF signs as new title sponsor for Golden League
The IAAF has agreed a two-year deal with the Swedish company ÅF for the title sponsorship of the Golden League.
LAGARDÈRE AGREES DEAL TO ACQUIRE IEC
Lagardère SCA agreed a deal to acquire the entire capital of International Events and Communication in Sports (IEC), the Swedish sports rights specialist founded in 1994.
SIX CITIES BID FOR FUTURE EUROPEAN ATHLETICS CHAMPIONSHIPS
European Athletics announced that three applications have been received for both the European Athletics Indoor Championships 2011 and the SPAR European Cross Country Championships 2009.
ATP SWEDISH OPEN BIGGEST SWEDISH EVENT FOR MEDIA WORLDWIDE
ATP Catella Swedish Open has become the biggest annual event in Sweden in terms of international media coverage.
IEC IN TV DEAL WITH ATP SWEDISH OPEN UNTIL 2010
IEC in Sports expanded its relationship with the Swedish ATP Tournament, the Catella Swedish Open, in a new deal leading up to 2010.
SWEDEN EXPANDS TOP LEAGUE
Swedish soccer chiefs have confirmed its top domestic league will be expanded from the 2008 season.
SERVECAST RECRUITS TOP SPORT INDUSTRY EXPERT
European sports webcasting company Servecast announced the appointment of a new Business Development Director in Germany. This is the second European appointment by Servecast this year in order to meet growing market demand for advanced streaming media solutions in the sports industry.
DN GALAN RENEWS WITH IEC IN SPORTS AGENCY
The prestigious DNGalan athletics meeting awarded its international TV rights to IEC in Sports in a brand new three-year-agreement.
ELECTROLUX SIGNS DEAL TO SPONSOR GOLF’S SOLHEIM CUP
Home appliance brand Electrolux has become an official partner of the ladies golf tournament, the Solheim Cup.
SPORTELMONACO 2006 EXHIBITION SPACE SELLING OUT
With more than 2 months to go before the opening of SPORTELMonaco 2006, exhibitors have committed to more than 85% of the expanded floor space in the Grimaldi Forum.
IAAF WELCOMES MONTENEGRO AS ITS 212th MEMBER
The International Association of Athletics Federations (IAAF) recognised the Athletic Federation of Serbia and the Athletic Federation of Montenegro as two separate Members after Montenegro withdrew from the State Union of Serbia and Montenegro.