Netherlands

GAC Group, the Guangzhou-based car manufacturer, has signed up as the title sponsor of the 2011 World Table Tennis Championships and the sport’s World Team Cup in 2013.

China Unicom has signed up as a major sponsor of the 2011 World Table Tennis Championship in Rotterdam, the Netherlands.

NOS will air 27 live matches and highlights programmes during UEFA Euro 2012 after acquiring free-to-air broadcast rights to the tournament.

The English Premier League is this season's leader in shirt sponsorship revenue amongst the top six European leagues. The EPL's €128 million revenue leapfrogged the German Bundesliga with a €45 million increase.

Rights holders and agencies have only one week to submit their best campaigns to the 2010 European Sponsorship Awards, organised by the European Sponsorship Association (ESA).

Global apparel brand adidas is to move its global ad account from the 180 Amsterdam agency to Canadian-based Sid Lee, who has held the adidas Originals line account since 2008 and won several other parts of the company’s business since then.

FIFA has filed criminal charges against Bavaria with the South African Police Service, accusing the Dutch beer brand of conducting ambush marketing activities during the World Cup on Monday. Two Dutch women were also detained and face charges.

Netherlands based media group Endemol will produce content for four new HD channels covering the English Premier League in the Middle East.

Tennis’s ATP World Tour has extended until the end of 2012 its sponsorship deal with Japanese office equipment maker Ricoh.

Amsterdam's 9,000-capacity Wagener Stadium will host the semi-finals and finals of field hockey's 2009-10 Euro Hockey League (EHL).

Sweden has pulled out of the running to host the 2018 Ryder Cup, leaving five countries in the race.

Madrid’s bid to organise the 2018 Ryder Cup has received a major boost from a survey conducted amongst 1,000 UK golf fans.

Media rights agency MP & Silva has hired the IMG agency to help it sell Italian football's Serie A and Serie B into the UK and Ireland, the Netherlands, Russia, Turkey, and countries in the Balkan region.

The Sportfive agency will organise Dutch football club Ajax Amsterdam’s pre-season training camp and friendly opponents under a deal announced yesterday.

The Holland-Belgium Bid team to host either the 2018 or 2022 football World Cup will present at the Soccerex 2009 Global Convention in Johannesburg, South Africa.

The Renault Formula One team has lost its title sponsor financial services company ING Groep NV, and a secondary sponsor, following its implication in a race-fixing scandal.