France
Business

Energy management specialist, Schneider Electric, has agreed a deal with the Amaury Sport Organisation (ASO) that will allow the firm to become the first ever title sponsor of the Paris Marathon.
Media

French pay-TV broadcaster Canal Plus has snapped up domestic broadcast rights for Formula One in another example of the sport moving away from its long-time strategy of seeking to prioritise free-to-air coverage in key European markets.
Stadia

The French Rugby Federation (FFR) has selected a group comprising Populous and Ateliers 2/3/4 to design its new national stadium.
Business

Emirates has agreed in principle to a five-year extension to its shirt sponsorship deal with Ligue 1 giant Paris Saint-Germain (PSG).
Media

The English Premier League has announced that MP & Silva has been awarded its live broadcast rights in the Middle East and North Africa (MENA) region until the 2015-16 campaign, while Canal Plus has also extended its deal for the League’s rights in France.
Business

UEFA president Michel Platini met with French politicians on Wednesday to discuss measures that may restrict Paris Saint-Germain’s record spending on players.
Business

Paris Saint-Germain’s (PSG) controversial new commercial partnership with the Qatar Tourism Authority (QTA) is justified by the Ligue 1 giant’s growing influence in the Arabic region, according to club president Nasser Al-Khelaifi.
Business

French Ligue 1 football club AC Ajaccio has elected to sell its shirt sponsorship on a match-by-match basis, with the initiative set to begin through a partnership with DealOuFace.com for Friday’s game against Paris Saint-Germain (PSG).
Events

The European Handball Federation (EHF) has announced that the French city of Nantes will host the inaugural edition of its Men’s EHF Cup final tournament.
Business

Paris City Hall has announced that it is set to end the annual subsidy it pays to Ligue 1 giant Paris Saint-Germain (PSG), stating that the measure does not tie in with France’s current austerity drive.
Events

European Rugby Cup (ERC) has announced that France will host the 2014 Heineken Cup and Amlin Challenge Cup finals in what could be the last staging of European rugby union’s leading club competition in its current format.
Business

Paris Saint-Germain (PSG) is in advanced negotiations with a Qatari financial institution over a major sponsorship deal that could be worth as much as Eur100 million per season, according to AFP.

Paris Saint-Germain (PSG) has signalled its intention to create a sporting empire modelled on FC Barcelona and Real Madrid in the latest demonstration of its growing ambition.
Events

The FEI (International Federation for Equestrian Sports) will launch its first branded clothing collection after signing a merchandise license agreement with clothing manufacturer euro-star Reitmoden.
Business

Olympique Lyonnais has sealed a two-year deal for Hyundai to become the Ligue 1 giant’s new shirt sponsor.
Events

French President Francois Hollande has stated he would back a bid for the 2024 Olympic Games if “all the conditions of success are present”.
Media

Paris Saint-Germain (PSG) has announced that it will seek to market its rapidly developing brand in-house after reaching an agreement to end its partnership with Sportfive.
Business

Allianz has bolstered its portfolio of stadium naming rights partnerships by agreeing new deals with English rugby union club Saracens and the new home of French Ligue 1 football team OGC Nice.