Europe

The Boston Celtics and the Dallas Mavericks of the NBA (National Basketball Association), and top Euroleague Basketball teams Alba Berlin from Germany, EA7 Emporio Armani from Italy, and Fenerbahce Ulker Istanbul from Turkey will play a series of pre-season games this October as part of NBA Europe Live 2012 presented by BBVA.

English Premier League outfit Sunderland has announced that the Invest in Africa initiative will become its principal partner and shirt sponsor from the 2012-13 season onwards.

Chelsea has bolstered its commercial portfolio by signing up Delta Air Lines as its new official global airline partner.

The first in a series of blogs by Gordon Lott, Head of Olympic Marketing and Group Sponsorship at Lloyds Banking Group.

The Russian International Olympic University (RIOU) will launch its Master of Sport Administration (MSA) course at Russia.Park in Perks Field, Kensington Gardens on Monday, 30 July 2012 – day four of the London 2012 Olympics.

English football club Bristol City has announced a major refurbishment of the public concourse, catering and hospitality areas at Ashton Gate stadium as part of a ‘summer of change’ at the club.

The NBA (National Basketball Association) today released its first-ever overall international top selling jerseys list with five-time NBA champion Kobe Bryant topping the table for the 2011-12 season.

JMI, the world's largest motorsports marketing agency, has announced the appointment of David Webb to the new position of International President as the company moves to a more geographic structure and adds to the strength of its senior management team.

English football club Huddersfield Town today announced a partnership with CBS Outdoor that will see the media owner help promote, market and sell Season Cards ahead of the 2012/13 through an advertising campaign on local buses.

English football club Derby County is adding another dimension to the big match experience at its Pride Park Stadium by installing a giant video screen over the summer following a deal with Sports Revolution, the largest media rights owner in UK football stadia advertising.

The World Tenpin Bowling Association (WTBA) has awarded the 2014 and 2016 WTBA World Youth Championships to Hong Kong and Lincoln, Nebraska respectively.

The official UEFA EURO 2012 app has hit the number one spot in four European territories with over 4.5 million downloads.

An ambitious plan to stage a Formula One race around the Olympic Stadium was on Friday revealed as one of four proposals being considered for the legacy usage of London 2012’s showpiece venue.

UEFA has repeated its claim that expanding the European Championship will not lead to a watering down of its quality, while it maintained that the empty seats witnessed at Euro 2012 have been caused by a combination of the exit of the host nations and the global economic downturn.

The field to host the International Equestrian Federation’s (FEI) World Games in 2018 has been shortened after Budapest’s bid was withdrawn from the race.

The Association of Tennis Professionals (ATP) has ruled that the innovative, but controversial, blue clay surface will not be permitted at next year’s Madrid Open.

Swiss watch brand Longines has enhanced its involvement in sport and the Commonwealth Games by signing up as the inaugural Tier One sponsor of the 2014 edition of the event in the Scottish city of Glasgow.

The Sochi 2014 Organising Committee for the Winter Olympic Games has officially unveiled a partnership with Microsoft Russia.