China
Nike provides Chinese basketball league ball
Nike will sponsor the match ball of the China Basketball Association (CBA) League under a new deal agreed with the Infront China agency.
China opts out of World Cup bids
China, which had been widely expected to make a bid to stage either the 2018 or 2022 football World Cup, has decided not to enter an application to FIFA.
Phelps in deal to pitch cars in China
US swimmer Michael Phelps agreed a deal to endorse carmaker Mazda in China.
Lenovo to sponsor F1 team
Chinese computer firm, Lenovo, agreed a new one-year deal to sponsor British Formula One Team, McLaren.
UEFA agrees Champions League rights deals in China
Chinese free-to-air channel, CCTV 5, agreed a three year deal with UEFA for Champions League television rights, from 2009 to 2012.
NBA China appoint DMG to create brand campaign
China’s largest independent advertising and branded content group, Dynamic Marketing Group (DMG), has been appointed by NBA China to create its first brand campaign.
XFMedia wins Europa League rights
Chinese media group, XFMedia, has acquired the free-to-air media rights for the UEFA Europa League for three years from European football’s governing body, UEFA.
NBA and AEG to build 12 arenas in China
The NBA and billionaire businessman Philip Anschutz's AEG entertainment group agreed a joint partnership to develop more than a dozen NBA-style arenas in China.
SMG acquires IAAF rights
The Shanghai Media Group (SMG) agreed a three-year deal with the IAAF for the TV rights for the IAAF World Athletic Series competitions from 2010 to 2013.
Ma Guoli new CEO of Infront China
Ma Guoli, the former COO of Beijing Olympic Broadcasting, was appointed the new CEO and Managing Director of Infront China.
2008 Olympics – the digital Games
Hundreds of millions of online viewers watched the 2008 Beijing Olympic Games across an extensive range of digital media platforms, according to an International Olympic Committee press release.
Paralympic torch relay begins
China has lit the 2008 Paralympic torch at Beijing's Temple of Heaven, marking the start of a domestic relay for the 2008 Paralympic Games.
NBA China to return in 2008
The NBA China Games will return to China in October with two games featuring the Milwaukee Bucks and the Golden State Warriors in Beijing and Guangzhou.
Change for Chinese A1GP
The Chengdu International Circuit in China will host round two of the A1GP World Cup of Motorsport from 7 - 9 November, 2008.
Tickets sales up for Beijing Paralympic Games
Sales of tickets for the Opening and Closing Ceremonies for the Beijing Paralympic Games are selling well, according to Games Bids.
Nike: the Best Olympics we’ve ever had
Nike Brand President Charlie Denson labelled Beijing 2008 “the best Olympic games Nike has ever had. And that's by a considerable amount.”
IOC hoping for Chinese bonanza
The IOC is hoping that the success of the Beijing Games will lead to lucrative TV rights deals in China for the 2010 and 2012 Games.
CCTV’s Olympic viewing hits the heights
According to US reports, surveys by Nielsen Media Research indicate that up to 96 percent of Chinese TV households have tuned into some portion of the Olympics, which can be seen on seven different channels operated by CCTV.