Nike provides Chinese basketball league ball

Nike will sponsor the match ball of the China Basketball Association (CBA) League under a new deal agreed with the Infront China agency.

The deal covers the league’s inaugural 2009-10 season, during which the league will use the Nike Elite Championship ball, which is used by the Euroleague and the top 250 US college programmes.

The deal adds to Nike’s existing presence in Chinese basketball, which includes the provision of kit for national men’s, women’s, senior and junior teams, and the running of coaching camps for junior and senior Chinese players and coaches.